Computer Training Center Feasibility Study/Business Plan in Nigeria

Computer Training Center Feasibility Study/Business Plan in Nigeria

The world today is run by computers, it is almost impossible to do anything in the world today without the aid of a computer. Computers are used in schools, business, hospitals, media, fashion etc. in almost all areas of live you can think of. They have improved our lives significantly that being a computer illiterate has become a luxury that no one can afford. [Read more…]

Cement Business Plan in Nigeria & Feasibility Study

Cement Business Plan in Nigeria & Feasibility Study

Cement business in Nigeria is a very lucrative business, it is a major ingredient for construction, there is hardly any building in Nigeria that cement is not used in constructing it and this is the reason cement business is very profitable business.

To start a cement business you must have a good cement business plan in Nigeria and feasibility study to determine that scale at which you would like to operate. [Read more…]

Yam Farming/Production Feasibility Study Business Plan in Nigeria

Yam Farming/Production Feasibility Study Business Plan in Nigeria

To start and run a successful yam production business, you need a good and well written yam farming/production business plan in Nigeria and feasibility study because this business is no joke.

However let me let you in on some important factors if you intend to go into this business. [Read more…]

Supermarket Feasibility Study & Business Plan in Nigeria

Supermarket Feasibility Study – Business Plan in Nigeria

Setting up a supermarket is huge and so you need proper planning to get everything up and running in the right direction, there is no doubt a supermarket business in Nigeria is a very lucrative business.

First of all, what is a supermarket? a supermarket is a very big shop that offers self service where you can buy different variety of foods, household product. [Read more…]

The Media Strategy

The Media Strategy

All considerations, which determine the make-up of a copy strategy, also define the media focus of any advertising campaign. In addition, the Media Strategy considers

(a) Where the advertiser wants to say what he wants to say, regional, national or international?

(b) For how long? [Read more…]

Advertising Development

Advertising Development

Advertising development involves five essential stages, which include Planning, Preparation, Placement, Monitoring and Evaluation.

Planning

Advertising is not the result of haphazard creativity. Rather, it is the product of careful thought planning. Consequently, [Read more…]

Effective Advert Account Management

Effective Advert Account Management

Advertising agencies must plan, prune costs and make income from billing more efficient and profitable. Emphasis in this regard should be in the efficient and careful in the selection of quality rather than quantity in their clients’ lists. Early invoicing, efficient control manpower and effective control of operating costs must be strictly adhered. [Read more…]

Costs Control

Costs Control

This is the hub of agency business. If costs can be kept under control particularly at a time of real inflation, then profitability can be improved to offset income limitation. Generally, costs can be classified into two broad categories;

a) Direct Costs – Premises; salaries, pension and other remuneration; taxation, public, service and transport costs, rates on property, furniture and equipment. [Read more…]

Retaining Advertising Accounts

Retaining Advertising Accounts

To retain an advertising account which has taken so much effort to win, an agency must make conscious effort to offer dedicated creative services to the client. Service is the name of the game agency should never tire of giving to its clients at all times. In this regard let’s look at the following guidelines.

1. Contact meeting with client should be regular and agency [Read more…]

Human Resources Development

Human Resources Development

The recruitment of staff for an advertising agency presents the organization with one of its biggest challenges. While some agencies prefer to attract trained and experienced people from other agencies, others recruit fresh people who they train in the agency’s best tradition.

The recruitment process varies from one agency to another. [Read more…]

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