Structure and Organization of an Agency

Structure and Organization of an Agency

There are some difficulty precisely defining department and personnel in advertising agencies. Not only is the function and form of various staff titles constantly changing from one agency to another, but even the man behind the title is changing constantly too.

Distinctions are extremely blurred often quite intentionally depending on the size, need and orientation of the leadership of the agency. [Read more…]

How To Write a Business Plan in Nigeria

How To Write a Business Plan in Nigeria

Writing a business plan in Nigeria is an important aspect for all business man or woman. To be successful in your line of business a well detailed business plan must be put together whether the business is about to start or its already running or you want to expand a good and detailed business plan will guide you and give you the insight you need to succeed in that business. [Read more…]

Organization and Management

Organization and Management

Big budget advertising is a relative new industry. The developed commercial economy that supports advertising on a large scale was only established in most Western countries in the 19th century. The advertiser of that period had little need for agents.

The publisher of magazines and newspapers, however, often found it difficult to sell space in their pages to advertisers and therefore began to commission brokers to go out and sell advertising space. [Read more…]

Advertising in the Marketing Mix

Advertising in the Marketing Mix

Basically, marketing is the business process of managing the flow of goods, services or processes form the producer to the user or customer, involving assessment of sales of the product, etc, and responsibility for its promotion, distribution and development (The Chambers Dictionary, 1999). Implicit in this definition is that marketing involves the offer of goods, [Read more…]

Overview of a Business Plan

Overview of a Business Plan

Today I want to enlighten you on an overview of a business plan so you can know what to look out for in a business plan.

In our previous post I wrote about the difference between a business plan and a business proposal because of lots of people do not know the difference.

On this post you will be able to note what to look out for in a business plan, what a business plan should contain. If you want to learn how to write a business plan is simple [Read more…]

Difference between a Business Plan and a Business Proposal

Difference between a Business Plan and a Business Proposal

There is a huge difference between a business plan and a business proposal, and this is very important because most people do not know the difference between this two so they use it interchangeably.

As a business man or you are planning to start up a business knowing this difference between a business plan and a business proposal is the key to a successful business. [Read more…]

Function of Advertising

Function of Advertising

The main task of advertising is to establish awareness, create favorable attitude towards the idea, product or service and stimulate demand for it among potential consumers, thereby providing the most suitable environment to effect sales. This task has been identified as the five basic roles of advertising, coded “AODCA” that is to, [Read more…]

Types of Advertising

Types of Advertising

Most advertising is designed to promote the patronage of a particular brand of product or service thereby creating brand images and symbolic appeals. This is particularly beneficial for organizations selling products and services that are difficult to differentiate on functional attributes. Some advertisements are however, intended to promote an idea or influence behavior such as encouraging people to avoid the illegal use of drugs, [Read more…]

Advertising in Nigeria

Advertising in Nigeria

Advertising in a communication tool of marketing, public relations, promotional management, social and political mobilization. It is a form of commercial mass communication designed to promote the sale of a product or service, an institution, organization, or candidate for political office. It is the primary source of revenue for the mass media in a free market economy. [Read more…]

Medical Laboratory Feasibility Study Business Plan in Nigeria

Medical Laboratory Feasibility Study Business Plan in Nigeria

LICENSING AND REGISTRATION – Before going into any business in the medical line, you must have acquired certification on the basic requirement to start and run a medical business or a license to enable you operate in the medical line so without a license or any kind of qualification, you cannot have a medical laboratory business in Nigeria. [Read more…]

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